Insight
24th June 2018 women in Saudi Arabia are legally allowed to obtain their driver’s license for the first time in 30 years.

Idea
Volkswagen launch #100SimpleJoysOfDriving campaign to welcome new drivers to the roads. The campaign, which went live on 24th June, is both a celebration of new drivers to the roads as well as a reminder to experienced ones about the simply joys of being behind the wheel.

A series of short films has been revealed and encouraging everyone to join the conversation and share their own real driving experiences via social platforms.